Laura Echeverría is an industrial designer from the Pedagogical and Technological University of Colombia and holds an MBA in Innovation from the Universidad Externado de Colombia. Laura also holds specializations in Marketing Management and Project Management, and diplomas and certifications in digital marketing, leadership, and sustainability from the PUC, the Instituto Tecnológico de Monterrey, and the Universidad de Los Andes, Colombia.

With more than 13 years of experience in the corporate world, she has held leadership positions at multinationals such as Coca-Cola FEMSA, Cementos Argos, and Sodimac, where she managed high-performance teams, drove sales growth, and strengthened market positioning.

Laura has taught courses on innovation, sustainability, and the circular economy at the Universidad de Concepción and The Universidad de El Desarrollo. She has also served as a mentor and coordinator of environmental engagement programs at IncubaUdeC, where she has also supported science-based startups in capital raising processes and the consolidation of circular business models.

Laura’s work focuses on project management, marketing, the design of sustainable business models, and inter-institutional engagement.